A home kitchen. Two siblings. An appetite for something bigger.
Start at the beginning
Before Fati’s, there was Fatma baking with her mum. Cupcakes for gatherings became bakes for school, then pastry training in Canada and shifts in a donut shop.
Back in Egypt, she and her brother Abdelrahman brought the baking and the storytelling together. In November 2021, Fati’s began.
Read the founder interviewFatma and her brother Abdelrahman launch Fati’s from a home kitchen. She brings the baking. He brings the storytelling. Together, they start something with a character all its own.
Forbes Middle East
8,593 orders in a year. What began at home is finding its people, one box at a time.
Forbes Middle East
The founders bring Fati’s to Shark Tank Egypt, season two. The kitchen story gets a whole new audience.
Shark Tank EgyptFatma Youssef and Abdelrahman Youssef join Forbes Middle East’s 30 Under 30 in Commerce & Finance. From a home stove to a two-floor production facility: the ambition has outgrown the kitchen.
Forbes Middle EastCOMMERCE & FINANCE
2024
A new address in New Cairo. The story steps out of the feed and into U Venues, with the same unmistakable pink.
SceneEatsFatma chose pink to make the woman-led brand unmistakable. A colour with a story, before the next box even opens.
The story of the pink